Usability

USABILITY

For Umania the starting point of each project is the understanding of the user’s real needs.

Observations of customers based on the systematic research provide designers with the input to plan products and services with a high experiential quality for the user and a high value for the customer and the company.

Umania believes that in the age of technological complexity, creating a usable product is an advantage not only in terms of user-friendliness, resource saving and pleasantness of use for the customer who will use it, but it’s also a strength point for the company which wants to communicate its values of innovation, customer and environment care.

Umania boasts a team of experts who support usability activities; their duty is to evaluate the usability aspects connected to the fruition of the product/service in the context of use, by analyzing the results and defining the guidelines for an innovative development of new products and services.

Umania and its team of experts in usability intervene at all the stages of the project, from the pre-development to the final check, with several activities aiming at the evaluation and measurement of the usability:
-    benchmarking usability testing: evaluating and measuring the usability of existing products and services to establish the target of new products
-    ideas generation: recognizing still unsatisfied user’s needs to create innovative products and services
-    validation of innovation opportunities: evaluating the usability of new concepts
-    implementation of prototypes: evaluating the usability during the development of products and services in the context of use they were designed for
-    test and check: controlling the alignment of products and services to the usability specifications defined in the design phase and the correspondence of products and services to usability specifications.

Advice on usability applies in such fields as:
-    product design
-    interface design
-    environment design
-    service design

Usability research is however open to still unexpressed scenarios that Umania wants to investigate as the continuous research and the constant experimentation constitute the fundamental components shared by the whole Umania’s team.