STRATEGIC ADVICE

Umania believes in the potentialities of individuals, but more than this in the union which is a source of creativity and the real centre of innovation.

The tight timing of a company and the frenzy of the working rhythms often prevent places and exchanges between the parties. This is the reason why Umania proposes itself as strategic partner which, through specific workshop, coaching and training techniques helps use new processes and connect the single compartments of a company.

Creating a net is essential for a company which wants to be in step with the times that change and that requires faster and faster dynamism and above all development capacity.  Umania thanks to its competent and professional staff supports companies in a series of services aiming at the internal staff’s help, such as

-    CREATIVE WORKSHOPS: we develop scenarios of use and opportunities, recognize new and latent needs and generate ideas to define new concepts through updated techniques and development models of creativity based on psychology, communication and linguistics. Umania, according to the needs, creates an ad hoc team made up of company’s employees together with planners, designers, communication experts, psychologists, semeiotics, experts in marketing and engineers of Umania.

-    DEVELOPMENT WORKSHOP: to enhance knowledge that is still present in a company. Umania helps manage and organize still existing information, in different compartments that sometimes have difficulty in communicating, integrating it with high quality information, being the fruit of data mining and desk analyses activities.

-    COACHING AND TRAINING: Umania collaborates and makes easier the understanding of the strategic aspects that are connected to the intervention. Umania’s coach adapts himself to each single case and becomes a facilitation action in the phase detection of the aims and directions to follow, reducing the complexity that characterizes many processes and some procedures. Umania collaborates with its client in a process which is never rigid and adapts itself to the type of aim the company wants to reach. Choosing a partner like Umania means interpreting each project as an opportunity towards a change of simplification and enhancement of company know-how and resources.

-    TECHNICAL ADVICE: Umania’s experts can provide advice in different fields, such as: new materials, Ergonomics, usability, used centered design, interface Ergonomics, experience design, sustainable design.

-    STATEGIC DESIGN: Defining  a strategy to enhance and improve the value and recognisability of a brand through design.  Umania creates coherence and alignment between the language of the brand and the aesthetical language of the product by considering the company identity and its values, defining the evaluation criteria of the client and analyzing the market and competition.