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Imetec once again relies on Umania |
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Thursday, 23 July 2009 14:00 |
It is news of a couple of days: Imetec signed a new contract with Umania for the development of a new product. For now we can reveal neither details nor particulars, but the certainty is that once more the creativity and innovation of Umania’s team will be able to find solutions which can either improve a product already on the market or design new ones.
New updates will soon be possible. |
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Umania's interviews - Francesco Gallucci 1to1lab |
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Monday, 06 April 2009 17:01 |
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Umania interviews Mr. Francesco Gallucci, expert in emotional marketing and owner of 1to1lab. 1) Mr. Gallucci there’s a lot of talk about emotional marketing, can you explain us what it is?
Emotional Marketing is a new window that opens onto the consumer’s mind and is based on a model, combining marketing with several disciplines, among the main ones there’s neuroscience. |
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Innovative Day - creativity and innovation |
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Monday, 16 March 2009 09:30 |
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On 16th February in Monza the second edition of the “Innovative Day”, an open window to design an innovation took place.The day’s concept: the relationship between creativity and innovation and Angelo Rondi, cofounder of Umania was invited to the round table to give his contribution. |
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European year of creativity: Umania rides the European wave |
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Monday, 16 March 2009 09:00 |
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The European Commission chose for the communication campaign of the year 2009 European year of creativity and innovation the slogan “Imagining, creating, innovating”. The aim of this initiative is promoting creative and innovative approaches in several fields of human activity to consent the European Union to answers the challenges which will appear in a globalized world like the present one. |
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Tuesday, 17 February 2009 11:00 |
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Saeco International Group, on occasion of the planning of a new range of vending machines, charged Umania to execute a deep analysis of the interfaces of its coffee machines and those of its competitors |
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The ethnography of coffee vending machine |
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Friday, 13 February 2009 11:00 |
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FAS, leading vending company in Europe, requested a search on the processes of use of a coffee machine. Umania studied and evaluated carefully the variables that influence the processes of use of the product. |
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Umania’s study: the ecological scooter |
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Thursday, 12 February 2009 09:00 |
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Oxygen, leader in Europe in the manufacture, sale and distribution of electric scooters for the delivery needed an evaluation work for a scooter in production. Carrying out some manoeuvrability tests on the scooter of this company was considered useful and productive. |
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Imetec & Umania - From consumer houses to creative workshop |
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Tuesday, 02 December 2008 17:15 |
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Umania takes the consumer into the company. Starting from the observation of the study of consumer’s behaviors, it can identify the still unexpressed needs and, as a consequence, imagine future sceneries. |
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Tuesday, 02 December 2008 15:00 |
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Being aware that only teamwork can give birth to constructive ideas and innovative proposal, Umania is beginning to develop together with 1 to 1 lab, a company dealing with emotional marketing, some activities whose aim is setting new rules for the design and the definition of the guidelines concerning the Emotional Design. |
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Tuesday, 09 September 2008 09:00 |
UMANIA IS BORN
Umania is a new company which carries out design plans through the accurate study of man. Umania looks at man as if it had seen him for the first time and had always known him. |
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